Necklaces

Wholesale Excellence, Timeless Design, and 5th-Generation Expertise

A diamond necklace is more than an accessory; it is a statement of elegance and a lasting investment. At Diamonds Direct Wholesale, we provide Southport residents with direct access to a vast collection of necklaces and pendants at wholesale prices. From our showroom on Lord Street, we combine 100 years of heritage with a modern approach to luxury.


Explore Our Necklace & Pendant Categories

💎 Solitaire Diamond Pendants

The classic choice for effortless elegance. Our solitaire pendants feature a single, hand-selected diamond chosen for its exceptional fire.

  • Customisation: Choose from 18ct white gold, yellow gold, or platinum settings.

  • The “Perfect Fit”: We offer a variety of chain lengths and styles to ensure your pendant sits perfectly.

✝️ Diamond Cross Pendants

A diamond cross is a meaningful gift that transcends fashion. Our collection includes:

  • Classic Claw-Set Crosses: Designed to let maximum light hit the stones for a brilliant shimmer.

  • Modern Channel-Set Designs: A sleek, contemporary look where diamonds are protected within a smooth metal border.

  • Heirloom Quality: Every cross is crafted to be passed down through generations.

🧪 Lab-Grown Diamond Necklaces

For the modern, eco-conscious buyer, we offer a stunning range of Lab-Grown diamond pendants.

  • Greater Value: Lab-grown stones allow you to choose a significantly larger carat weight or higher clarity for your budget.

  • Identical Brilliance: These are chemically and physically identical to mined diamonds, offering the same sparkle with a sustainable origin.

✨ Fancy & Statement Necklaces

For those special occasions that require maximum impact, we stock fancy diamond necklaces ranging from 1 carat to 38 carats.

  • Red-Carpet Ready: Ideal for weddings, landmark anniversaries, or the Southport Flower Show Ladies Day.

  • Master Craftsmanship: Each stone is meticulously matched for colour and clarity to create a seamless “river of light.”

⚪ Traditional Pearl & Gemstone Pendants

In addition to our diamond specialism, we offer classic pearl necklaces and vibrant gemstone pendants, including sapphires, rubies, and emeralds.


Why Choose Diamonds Direct?

The “Ring-to-Pendant” Service

If you find a diamond in our single-stone ring collection that captures your heart, we can professionally convert it into a bespoke pendant. We provide the matching chain free of charge as part of this specialist service.

Visit Our Lord Street Showroom

Our private office at 435/437 Lord Street offers a relaxed, no-pressure environment. As a 5th-generation family business, we pride ourselves on transparency and expert guidance.

Call Us: 01704 531 048