Diamond Cross Necklaces & Collarettes in Southport

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At Diamonds Direct Wholesale, we specialize in high-impact diamond jewelry that combines timeless elegance with exceptional wholesale value. From our showroom on Lord Street, we provide Southport clients with access to masterfully crafted Tennis Necklaces, Collarettes, and Diamond Crosses without the traditional retail markup.

Diamond Cross Pendants

A diamond cross is a meaningful heirloom, often chosen to mark significant milestones. We offer a variety of sizes and styles to suit every preference.

  • Diverse Designs: From delicate, minimalist crosses to bold, statement pendants set in 18ct Gold or Platinum.

  • The Finishing Touch: Every diamond cross purchased from our wholesale collection includes a matching high-quality chain at no extra cost.

Diamond Tennis Necklaces & Collarettes

The diamond necklace is the cornerstone of a luxury jewelry collection. Whether you are looking for the continuous sparkle of a classic tennis style or the structured elegance of a collarette, our collection is curated for maximum brilliance.

  • Seamless Flow: Our tennis necklaces feature hand-matched diamonds to ensure consistent color and clarity across the entire piece.

  • Precision Settings: Choose from traditional claw settings that maximize light entry or modern bezel settings for a sleek, contemporary aesthetic.

  • Expertly Weighted: Our collarettes are designed to sit perfectly against the collarbone, ensuring the piece stays flat and secure for formal events and weddings.

The Wholesale Advantage

As a 5th-generation diamond wholesaler, our heritage is built on providing superior stones at prices that high-street retailers simply cannot match.

  • Direct Sourcing: By cutting out the middleman, we ensure your budget goes further—allowing for higher carat weights and better clarity grades.

  • Natural & Lab-Grown: We offer both Natural Earth-Mined Diamonds and high-clarity Lab-Grown options, providing ethical and sustainable choices for every client.

  • 100 Years of Trust: Our family has served the Southport community since 1918, offering a private and professional environment to view the finest diamonds on Lord Street.