At Diamonds Direct Wholesalers, we understand that your jewellery often carries as much sentimental value as it does financial worth. As a 6th-generation family-run business with over 100 years of experience, we have built our reputation on trust, honesty, and providing a personal touch that the big high-street chains simply can’t match.
Whether you are looking to declutter, have inherited items you aren’t sure about, or simply need some extra cash, we are here to help.
We realise that getting into Southport town centre isn’t always convenient. That is why we offer a premier Home Visit Service designed around your schedule and privacy.
Free Home Visits: Our Chief Valuer will visit you in the comfort and security of your own home.
No Obligation, No Charge: This is a completely free service with no pressure to sell.
Telephone Consultations: If you prefer an initial chat, we offer expert advice over the phone to discuss what you have.
We believe in total transparency. Whether you visit us at 435-437 Lord Street or we visit you at home, our process remains the same:
On-the-Spot Appraisals: All valuations are done upfront while you wait.
Complete Security: Nothing is ever kept or “sent away” for testing. You keep your items with you throughout the entire process.
Instant Payment: If you decide to sell, we provide instant payment on the same day (Valid ID required).
Expert Advice: Not sure if it’s “real”? Bring everything in! Even if it is not something we buy, we will happily look through it and point you in the right direction.
We accept items in any condition—broken, tarnished, or brand new.
| Category | Items of Interest |
| Precious Metals | Gold, Silver, and Platinum (including broken chains and odd earrings). |
| Jewellery | Diamond pieces, antique jewellery, old wedding bands, and collectibles. |
| Luxury Watches | Rolex, Cartier, Omega, and antique pocket watches (working or non-working). |
| Tableware | Old silver tableware or service sets (no polishing needed!). |
| Coins | Gold coins and sovereign collections. |
