5th Generation Diamond Wholesalers Southport

A Century of Sparkle on Lord Street

At Diamonds Direct Wholesale, our story is woven into the history of Southport. Since 1918, our family has occupied a unique position in the North West jewellery trade, operating as direct wholesalers to the public and the trade alike.

  • A Family Legacy: Now entering our 5th generation, we combine traditional values with modern diamond technology.

  • Lord Street Roots: We’ve seen Southport change over the last 100 years, but our commitment to “quality at the source” has remained the same.

  • Expert Guidance: When you visit us, you aren’t talking to a salesperson; you’re talking to experts who live and breathe the diamond industry.

100 Years of Jewellery Heritage

Since 1918, our family has been trusted by the Southport community to value and source the world’s finest stones. Choosing a coloured stone ring from Diamonds Direct Wholesale ensures you are getting a piece of heritage craftsmanship at a price that reflects the true value of the gem.

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