Diamond Tennis Necklaces & Collarettes in Southport

At Diamonds Direct Wholesale, we specialize in the “statement piece.” From our 5th-generation showroom on Lord Street Southport, we provide access to high-grade Diamond Tennis Necklaces and Collarettes at wholesale prices. By dealing directly with a 5th-generation diamond wholesaler, you bypass the traditional high-street markups while securing superior stone quality.


The Tennis Necklace Collection

The Diamond Tennis Necklace is the ultimate symbol of timeless elegance. Designed for a continuous, shimmering flow of light, these pieces are a staple for any serious jewelry collection.

  • Seamless Brilliance: Our necklaces feature hand-matched diamonds for consistent color and clarity across the entire length.

  • Precision Settings: Available in classic claw settings to maximize light or sleek bezel settings for a modern look.

  • Metal Choices: Crafted in 18ct White Gold, Yellow Gold, or Platinum to ensure your diamonds stay secure and vibrant.

Statement Collarettes

For those looking for a piece that sits perfectly on the collarbone for formal events or weddings, our Diamond Collarettes offer incredible impact.

  • Bespoke Fit: We ensure each collarette is weighted and measured to sit flat against the skin, providing maximum comfort and sparkle.

  • Natural or Lab-Grown: Choose between Natural Earth-Mined Diamonds or high-clarity Lab-Grown Diamonds to achieve a larger, more impactful look for your investment.


Why Choose Diamonds Direct?

The Wholesale Edge

As a 5th-generation family business, we operate with leaner margins than retail shops. This means your budget goes significantly further, allowing for higher carat weights or better diamond grades than you’ll find elsewhere in Southport.