Privacy Policy
Last Updated: May 2026
At Diamonds Direct Wholesale, we are committed to protecting your privacy and ensuring your personal information is handled securely and transparently. This policy outlines how we collect, use, and protect the data you share with us via our website or during your visit to our Lord Street showroom.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Contact Details: Name, email address, and phone number when you enquire about a product or book a consultation.
- Transaction Information: Details regarding purchases or valuations, such as scrap gold assessments or bespoke commissions.
- Technical Data: Your IP address and browsing behaviour on our site, collected via cookies.
2. How We Use Your Information
Your data is used to provide a professional and personalised service, including:
- Responding to your enquiries about engagement rings, eternity rings, or coloured stones.
- Processing orders and managing bespoke jewellery designs.
- Improving our website and local Southport search visibility to better serve our community.
- Complying with legal and regulatory requirements.
3. Data Sharing and Security
We do not sell or rent your personal information to third parties. We only share data with trusted service providers (such as payment processors or delivery services) necessary to complete your requests. We implement robust security measures to protect your data from unauthorised access or disclosure.
4. Your Rights
You have the right to:
- Request a copy of the personal data we hold about you.
- Ask us to correct or delete any information you believe is inaccurate.
- Withdraw your consent for marketing communications at any time.
5. Contact Us
If you have any questions regarding this Privacy Policy or how your data is managed, please contact the team at our Southport showroom:
- Address: 435/437 Lord Street, Southport
- Phone: 01704 531 048