Selling jewellery can feel like a minefield if you don’t know what you’re looking at. As a family business with over a century of experience, we believe in empowering our customers with the right knowledge. Here are five things to keep in mind before you sell:
Condition Doesn’t Matter: Whether a chain is knotted, a ring is bent, or a pendant is broken, the value remains in the purity and weight of the metal. We buy gold in any condition.
Understanding Hallmarks: Those tiny stamps (like 375 for 9ct or 750 for 18ct) tell the story of your gold’s purity. We can help you identify these marks during your valuation.
It’s Not Just Jewellery: We also value and purchase gold coins (such as Sovereigns and Krugerrands), dental gold, and even luxury watches.
The “Middleman” Tax: High-street “cash for gold” shops often have massive overheads, which means they offer lower prices. As wholesalers, we operate with leaner margins, meaning more money stays in your pocket.
Safety & Security: Selling to an established, 5th-generation family business on Lord Street ensures a safe, secure, and professional transaction.
Get the expert’s price for your gold.
Visit Diamonds Direct Wholesale for a transparent, honest, and high-value valuation today.