A Century of Sparkle in the Heart of Southport
Choosing an engagement ring is one of the most significant purchases you will ever make. It is a symbol of your future, but for many couples, navigating high-street jewellers can feel overwhelming, transactional, and full of unnecessary retail markups.
At Diamonds Direct Wholesale, we do things differently. Located at 435/437 Lord Street (directly opposite Sainsbury’s), our family business has been a cornerstone of the North West jewellery trade for over a century.
The 6th-Generation Heritage Difference
When you visit our private Southport showroom, you aren’t talking to a high-street salesperson on commission. You are working directly with Michael and Belinda Bakerman:
40+ Years of Individual Expertise: Director Michael Bakerman left school at 15 to join his family’s trade, opening his first independent shop in Wayfarers Arcade at age 21, before moving to our iconic Lord Street showroom in 2007.
A 100-Year Family Legacy: From Louis Stonefield founding our family’s first shops in 1918 to P. Karmey & Sons in Wayfarers Arcade, our family lineage has served Southport couples for six generations.
The Wholesale Advantage for Your Budget
Because we operate as direct diamond wholesalers, we cut out the expensive retail middlemen. This means:
More Carat Weight for Your Money: Your budget goes directly into the quality of the certified stone, not expensive high-street branding.
GIA & IGI Certified Stones: Every major diamond comes with independent grading reports for total peace of mind.
Bespoke Capabilities: Can’t find the exact ring design you want? We can design and craft a custom ring from scratch right here in our studio.